UI/UX Research and Brand Design for Asianati
The Overview
This was a semester long project in a class for my minor (Emerging Technology in Business Design). Starting with a local business of my choosing, I was instructed to create a new “brand report” for the organization based on information collected from a brand analysis, mini campaign, and UX survey. The final report is comprised of 17 pages, one of which is an executive summary. The entire document was built from scratch by myself, including most of the graphics used and all of the information and written content. This was by far one of my favorite school projects, and I learned so much about UX/UI design, branding and marketing, and professional writing.
The Challenge
Research and gain a deep understanding of Asianati's current posting trends, their audience, and what content does well. After doing this, compile a professional brand report for the organization, backed by research conducted by myself and guided by my professor.
The Process
Throughout this project, I wrote many professional mementos documenting to process. This was one of my first big design projects so it really helped teach me to steps and where to start. The first step was to gather information about my chosen organization, all of which was stored in a Google Sheets page. Types of info collected includes all platforms they have a social media presence, performance and popularity metrics, and sorting and categorizing posts. Below shows one of the research pages from this sheet.
The next step was to create mockup posts based on the research; What did people engage with most? What encourages people to interact? How can we clearly lay out information?
The Product
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